Ford Expedition

2018 Expedition Launch

For the launch of the 2018 Expedition, I spearheaded this native campaign to create a Travel + Leisure style digital guide to 18 unique expeditions. The campaign included a tentpole destination to house all the trips which included 12 written articles, four custom photo essays and two videos. We also created a digital e-zine for interested Expedition buyers. I worked with T+L editors and five freelance writers to create the trips. The campaign delivered +23M impressions and over and +275K pageviews.