Tulo
The Meaning of Sleep
When MattressFirm was looking to launch their new mattress-in-a-box line, we created this digital tentpole to raise awareness of the line's name Tulo. The destination served as an informational hub offering expert insight and information—including workout tips, bedroom décor, and more—for achieving a better night’s sleep. The articles ran across four different Time Inc brands including Time, Real Simple, InStyle, and Health.
