Jaguar F-Type
The Moment Amplified
To highlight the luxury and high performance of the 2018 Jaguar F-Type, my team created a multi-brand campaign that was a mix of editorial and native articles. We partnered with editors at Travel + Leisure, Food & Wine, SI, Golf and The Drive to highlight exceptional moments and tie them back to the excitement around the feel of driving the new F-Type. The campaign included in-book sponsored edit, branded digital articles and also a tentpole destination where the editorial and native articles lived in one place. The branded digital articles garnered over 293K impressions and 181 clicks of added value media.
